About Us
About
A watch shouldn't require guesswork.
We sell watches the way we'd want them sold to us: every specification stated, nothing implied, nothing inflated.
There's a particular kind of disappointment in a watch that photographs better than it wears. We know it well — it's most of how we learned what to look for.
Cerchron came out of that learning. We read the spec sheet before we read the marketing, and we pass on what we find: the movement, the case in millimetres, the crystal, and the water resistance exactly as rated. When something on the dial is there for looks rather than function, we say which.
The Cerchron line is ours. Everything else carries the name of whoever made it, because that's whose work it is.
Small operation, direct answers. Write to us and you'll get one.
Reference
Cerchron, specified
Our standard
How we list a watch
Specs in full
Movement, case diameter, thickness, crystal, strap material and water resistance rating — on every product page, every time.
Decorative is labelled decorative
Some watches carry sub-dials or details that are styling rather than function. Where that's the case, we say so on the page.
Water resistance per model
Ratings differ from watch to watch, so we state each one individually. When a watch isn't water resistant, that's written plainly.
Brands stay their own
A watch from another manufacturer is listed under that manufacturer's name. We don't relabel other people's products.
Get in touch
Questions before ordering, or anything after — write to service@cerchron.com. We typically reply within 2–3 business days.
Cerchron LLC · Albuquerque, NM, USA · International orders may be subject to import duties and taxes.